News and Views

Source: The Drum
Date: Coming Nov 2021

After appointing a new Global CEO in December 2020, Kinetic, the global leader in Out of Home Advertising, continues to build momentum by adding a Global Marketing VP to its leadership team. Michelle Prieb Somaya has joined Kinetic to partner with CEO, Keith “Kappy”...

The complementary relationship between OOH and mobile has been accelerated during the pandemic, giving brands access to more creative and targeted opportunities than ever before. Our Chief Client Officer Nicole Lonsdale takes a look.   Recent investment in...

UK cleantech company Pluvo has joined forces with the world’s largest outdoor media agency Kinetic Worldwide, to launch ground-breaking technology that cleans the air of harmful pollution and other biological contaminants. The collaboration will fund the roll-out of...

OOH’s use of context-aware data has undergone a reinvention, to the point that OOH can now be considered a leader in how brands approach the cookie-less future. Our Head of Data Adam Powell explains how our Journeys platform is leading the way. A new privacy-first...

Today is a big day! With the reopening of major sectors like retail and some hospitality, many have already jumped at the change to get back to the places they love. And it’s only be a few hours. With £50bn pent-up spend up for grabs, Kinetic’s Chief Client Officer,...