Digital Advertising News & Views

The Year So Far – our predicted trends IRL

Back in January, we shared our predictions for five top OOH trends in 2022 for the UK. Now, we've looked at how these predictions have come to life this year so far, and how brands can continue to make the most of them. Trend one: Access All Areas With the...

New data shows positive signs in the lead up to Christmas despite cost-of-living increases

If you haven’t started making OOH plans for Q4 yet, there’s no time to lose – OOH inventory is in high demand despite the economic woes dominating the news. Our latest Alfresco Life survey from the UK looks at how people are reacting to the cost-of-living crisis, with...

Connected OOH: more than just QR codes

How brands can take advantage of new tech to make the most of OOH At Kinetic, we believe that Out of Home advertising is the home of creativity. In our report on OOH trends for 2022, we discussed the expected boom of scannable codes thanks to mass audience adoption...

The DOOH Difference Report 2022

Source: Kinetic UK

Kinetic partners with Times Radio to broadcast breaking news as it airs using digital OOH

Most recent campaign sees Times Radio run timely ads relating to Boris Johnson’s no-confidence vote as the news breaks Leading Out of Home specialist, Kinetic has partnered with Times Radio to launch its latest data-driven campaign. Using Kinetic’s global programmatic...

TV & OOH: The Complementary post-Covid relationship

Post-Covid alignment: the roles of TV and OOH in the media mix Broadcast reach, valued environments, and rich creativity are three deliverables that TV and OOH have long provided in tandem for advertisers. Historically, this often resulted in TV being used to launch...

Capturing The Mobile Pound

This month, we hosted an online event to launch brand new research into mCommerce – where and how people spend money out of home on their mobile phones. We were joined by Mindshare’s Chief Digital Officer, Alexis Faulkner, and Economist, Karl Thompson from Cebr...

OOH: The Sustainability Edit

Last month, we hosted an online event to share information about sustainable media planning, how brands are taking active steps to reduce carbon emissions and outline their green credentials, and how OOH is well placed to facilitate these messages in a public way and...

Busting myths around OOH audiences in 2022

Latest audience data shows how well UK OOH environments bounced back in January, despite the WFH order. Commuting and the way we work is changed forever. But that doesn’t mean OOH audiences are staying at home. In fact, two thirds of the UK working population...