Sharing the Wow with the public: lastminute.com’s London Eye

Sharing the Wow with the public: lastminute.com’s London Eye

Apr 19, 2023 | Blog

Kinetic, Wavemaker and DOOH.com let the public Share the Wow with innovative digital Out of Home campaign for the lastminute.com London Eye Members of the public were able to share their unforgettable experience at the lastminute.com London Eye on digital screens...
Planning inclusive advertising? You need OOH.

Planning inclusive advertising? You need OOH.

Apr 18, 2023 | Blog, Home Ticker

Diversity and inclusion is something that’s talked about a lot. And on top of being the right thing to do, there are valid business reasons to start thinking more about who you’re reaching, and perhaps more importantly who you’re excluding, when planning...
The Year Ahead: 2023

The Year Ahead: 2023

Jan 31, 2023 | Blog, Home Ticker

Last week we hosted our annual look at The Year Ahead. If you missed it and want to catch up, you can view a recording of the full session here. If you just want the highlights, then keep reading.   Despite the current economic climate, the role of advertising hasn’t...
The Year So Far – our predicted trends IRL

The Year So Far – our predicted trends IRL

Oct 31, 2022 | Blog, Home Ticker

Back in January, we shared our predictions for five top OOH trends in 2022 for the UK.  Now, we’ve looked at how these predictions have come to life this year so far, and how brands can continue to make the most of them.  Trend one: Access All Areas  With the...