Kinetic, Wavemaker and DOOH.com let the public Share the Wow with innovative digital Out of Home campaign for the lastminute.com London Eye

Members of the public were able to share their unforgettable experience at the lastminute.com London Eye on digital screens across the London Underground thanks to Share the Wow! – an innovative cross-channel Out of Home campaign by Kinetic, Wavemaker, Elvis London and DOOH.com.

Thanks to the omni-screen approach, which ran from 3rd – 17th April, visitors who posted photos of their day at the London Eye using hashtag #EyeLoveLondon saw their pictures posted on digital Out of Home screens across central London Underground*.

Even if people don’t see their images on screens, everyone who took part had pictures of their moment in the spotlight emailed to them to share on their own social media – celebrating their magical experience at the London Eye and bringing the campaign to an even bigger audience.

Imran Tauqir, General Manager at the lastminute.com London Eye, says: “At the lastminute.com London Eye we call ourselves “guest obsessed”, with our customers being at the heart of everything we do. We are delighted to launch this user generated content campaign which celebrates our customers, making them famous on London Underground screens across the capital.

“This campaign was borne out of a recognition of the inspiring photos our guests take and share with us, and a mission to share them with a wider audience.  By placing our customers front and centre of our advertising, we are showcasing their experiences and allowing their memories to speak for themselves.”

“The lastminute.com London Eye is an iconic location and a thrilling day out” says Kinetic Business Director, Joe Sheppard “This cross-channel, campaign harnesses the effectiveness of amplifying digital Out of Home via social channels and gives domestic and international tourists, day trippers, and Londoners the chance to share their fantastic London Eye experiences with thousands of people on the London Underground, and with their followers on social media.”

*all images moderated by DOOH.com before appearing on Out of Home screens.