Kinetic appoints Michelle Prieb Somaya as VP, Global Marketing and Communications - Kinetic
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Kinetic appoints Michelle Prieb Somaya as VP, Global Marketing and Communications
September 2, 2021
  • News

After appointing a new Global CEO in December 2020, Kinetic, the global leader in Out of Home Advertising, continues to build momentum by adding a Global Marketing VP to its leadership team. Michelle Prieb Somaya has joined Kinetic to partner with CEO, Keith “Kappy” Kaplan as VP, Global Marketing and Communications.

“Michelle is an outstanding storyteller and an insightful marketer,” said Kaplan. She’s the perfect person to help us showcase the power of OOH and DOOH and share all the exciting things we have in the pipeline for the year ahead as we help chart new paths forward for this industry.”

Based in New York, Michelle is a seasoned leader in marketing communications and data-driven storytelling. She has dedicated her career to studying consumer behavior, turning actionable insights into integrated marketing plans that create stronger bonds between brands and consumers. She helped some of the world’s largest brands evolve their marketing programs, positioning, and content, and most recently led Corporate Marketing for IAS.

Prieb Somaya is a seasoned leader in marketing communications and data-driven storytelling

“Out of Home is such a powerful medium that’s going through an exciting phase of growth and transformation as the world becomes even more connected and interactive,” said Prieb Somaya. “There is an incredible opportunity right now to help brands connect with consumers in this tangible, resonant way. I’m thrilled to be joining the OOH and DOOH experts at Kinetic to tell that story.”

Kinetic is a GroupM and WPP agency that is:

  • Meeting the increasing worldwide demand for outstanding OOH and DOOH executions that fit our changing world and exceed the expectations of clients and consumers.
  • Helping brands find fresh, dynamic, resonant ways to engage audiences that are excited to be going back outside.
  • Advancing positive messages of diversity and inclusion through a medium that is particularly well positioned to accomplish it, according to recent insights.
  • Developing a suite of new services that make OOH more efficient, effective, and cleanly integrated into omnichannel media experiences.