News & Views - Kinetic UK

News & Views

With £50bn pent-up spend up for grabs, Kinetic’s Chief Client Officer, Nicole Lonsdale takes a look at how people are planning on spending it and how you can influence them with OOH.

So much of real life is lived outside of the home. It’s why OOH is such a powerful tool when you need to reach people at scale. As we emerge from lockdown and our real-world behaviours return, outside is where brands need to be.