With many fragrance brands battling out to be the first choice in stockings this Christmas, Viktor&Rolf needed an opportunity to stand out in the memory of festive shoppers.
Bringing some Christmas magic to London, Kinetic teamed up with JCDecaux and Wavemaker to capitalise on the opportunity that the iconic venue and ice rink set up brought at this special time of year.
The booking included Viktor&Rolf branded benches, one of which encompassed miniature attractions such as Big Ben, St Paul’s Cathedral and the London Eye to create a ‘little London’ to allow exciting photo opportunities and encourage passers-by to engage with the OOH activations.
Ice skaters were also able to purchase the fragrance from a retail hut, and engrave bottles with personalised messages.
Richard Smith, General Manager for L’Oréal Designer Fragrances — “We wanted to create an unexpected experience to showcase the magical and captivating nature of the Flowerbomb fragrance during our key gifting period. We’re really excited about this partnership with the iconic Natural History Museum, the perfect association for Christmas-time in London.”