Kraken Rum needed something special to showcase the uniqueness of its Black Spiced Rum and bring the mythical Kraken beast to life.
Through a jaw dropping combination of bespoke-painted mural and attention-grabbing special build, our creative team, Kinetic Active, unleashed the iconic Kraken during the 2018 summer in a totally unique and captivating way.
We knew that the Kraken beast couldn’t be contained in a simple 2D mural.
Targeting the sought-after Shoreditch audience via the Great Eastern Wall Gallery, we depicted the giant Kraken bursting through the wall, with 3D special elements allowing us to invade the physical space above the roof and showcase the product.
With the special build element towering over the street, the unique and terrifying combination was hard to miss.
The 3D bottle stood two metres tall, while the tentacles spanned two metres across. Turning the heads of the estimated 2.1 million people passing by the site over the month, the photo-realistic elements merged with illustrative features delivered a unique activation that truly rocked the boat.
“It looks incredible and certainly the most standout OOH advertising we have done in the UK – possibly even around the world.”
Sam Jones, Brand Manager – Proximo Spirits.