With another fragrance brand fighting for the forethought of Christmas shopper’s minds, Lancôme wanted to provide a unique experience, that utilised the brand’s roots and heritage.
Lancôme wanted to stand out from the cluttered Christmas market and provide a unique experience which embodied their mantra ‘happiness is here’.
After almost 10 months of planning the 36-foot Eiffel Tower is brightening up the iconic station with the signature Lancôme La Vie Est Belle pink pantone.
The magnificent structure was adorned with over 1,500 perfume bottles which after the campaign will be donated to the cancer support charity, Look Good Feel Better.
There is a great synergy between Lancôme Paris and the station being the gateway to the French capital, meaning it was the perfect home for this installation. Like the Parisian Icon, the festive recreation also sparkled with a light show each hour.
If that wasn’t enough, there was also a pop-up shop where consumers could purchase the fragrance and get it engraved to add a personal touch.