After the success of the award nominated Kraken Mural in 2018 the brand wanted create another campaign which would demand attention by creating stand out in a crowded marketplace over the summer period.
Stepping away from a stationary format, we wanted to see this campaign on the move.
After considering at many Out of Home solutions we honed down the format selection to wrapped buses in central London.
This format would deliver the creative into busy, congested areas helping to drive the impact of the visually stunning creative concept.
To help drive standout we pushed the boundary of the format to its limit using the maximum the permitted 15% of contra vision on the bud windows in a way that had never been done before.
This showcased the Kraken Rum design to it’s full effect making the bus windows appear broken and the Kraken winding itself around the bus.