Halifax was looking for a fresh and innovative way to encourage their customers to save money and engage with the bank’s saving services.
They wanted an activation that told every type of saver that Halifax would give them extra. Our solution needed to be interactive and immersive, engaging the target audience with a playful spin on saving.
An interactive OOH execution would successfully communicate the key messages for Halifax’s savings accounts whilst simultaneously entertaining the target audience.
We brought the iconic Thunderbird characters and story from Halifax’s TV activity to life in the real world via an interactive game. Kinetic Active and partners DOOH.com created a virtual Thunderbird world where gamers controlled Thunderbird 3 to save as many coins as possible while avoiding obstacles and gaining power ups.
The activation was powered by MESHH with an experiential team, made up of Halifax branch employees, on hand to guide players.
The game toured the UK, visiting nine different shopping malls in the best-performing regions across nine days. Brand ambassadors from Halifax branches were on hand to guide visitors through the experience, answer questions and discuss how Halifax could help with their savings.