About - Kinetic UK
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About

We work hard to bring forward the future of Out-of-Home communications for brands. Using intelligence, technology and creativity we help our clients communicate with valuable audiences on the move.

Our specialist service offering is the best in market and delivers excellence from the brief to the street. We are a passionate and talented team who believe in harnessing the power of digital, mobile and classic Out-Of-Home advertising to drive consumers to action.

Services

Our specialist services leverage the latest technologies to deliver intelligent, creative communications for clients across the entire spectrum of Out-of-Home. This includes expertise in digital, insight, geo-targeting, mobile, interactivity and immersive creative executions.
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Insight & effectiveness
Services
Insight & effectiveness

Our award-winning Alfresco Labs team applies behavioural science thinking and techniques to understand how OOH works, how to optimise creative executions for maximum impact alongside a raft of effectiveness measures.

They deliver ground-breaking findings that help shape how we, and the wider industry, plan and buy Out-of-Home media including effective frequency, campaign response and consumer journey insights.

Innovative research techniques and thinking grounded in science.
Informative insights into consumer behaviour on the move.
Outcome-based effectiveness studies to optimise campaign planning.
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Creativity & innovation
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Creativity & innovation

The creative possibilities in OOH are boundless – murals that weave your brand into the fabric of a city, high-tech projections that place brands in unique locations, dynamic digital executions that harness data to deliver contextual relevance – OOH can do it all.

Our multi-award winning creative team, Kinetic Active, combine the latest tech with imagination and quality craft skills to elevate OOH briefs to unforgettable and immersive experiences – delivering standout and talkability to reach consumers in unexpected ways.

Proven record of award and effectiveness success
Sophisticated live digital deployment platforms
Unique and attention grabbing creative ideas

We love seeing the best new tech brought to life in the real-word, and through KineticX we help amazing creative ideas move from the prototype stage to the revenue-generating, game-changing stage.

KineticX works with early to mid-stage start-ups whose products and services complement the rapidly developing Out-of-Home environment. And what an exciting time it is for OOH. From beacons to holograms and everything in between, OOH environments are nothing short of a cornucopia of technological innovation.

You can find out more about KineticX here.

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Digital strategy & delivery
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Digital strategy & delivery

Digital OOH offers the same benefits of delivering mass reach, visual impact and location targeting as classic OOH, but with the added advantages and flexibility of digital media – full motion, dynamic artwork changes, data-triggered contextual messaging, touchscreen functionality and even facial recognition.

We think all DOOH should be real-time, reactive, relevant and rewarding for consumers and have a team of digital experts spanning creative, data, strategy and delivery to ensure we maximise the impact of all our clients’ digital spend.

Strategic application of contextual and audience data to ensure relevance and impact
Programmatic, audience traded access to premium digital outdoor inventory
Sophisticated digital deployment platforms designed to deliver on any type of brief
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Interactive & mobile
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Interactive & mobile

No longer a passive medium, Out-of-Home advertising is now a multi-dimensional, interactive and dynamic media channel that enables consumers to interact with brands in the real world either and physically or through their mobile devices.

We are experts at merging the physical world with the digital world for deeper engagement and smarter attribution. This could be via interactive activations that bring consumers and brands together or mobile activated campaigns that amplify OOH messages through social platforms and mobile formats.

Award-winning creative executions that entice consumers to interact with brands in the real world
Amplifying OOH messaging via mobile and social channels for greater impact
Sophisticated fusion of audience and location data to deliver multiple touchpoints for audiences on the move
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Intelligent communications planning
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Intelligent communications planning

We are experts in understanding how consumers behave and interact with the world around them as they move about their daily lives. Through the application of dynamic data and tech, we turn consumer journeys into Active Journeys, driving them to respond and take action.

We combine the benefits of broadcast media with sophisticated targeting through the layering of classic, digital and mobile Out-of-Home formats to ensure our clients are in the right place, at the right time to make the most impact on their customers.

Strategic OOH campaigns that are impactful and influential on consumer behaviour
Deep and data-informed understanding of audiences on the move
Driving action and response by harnessing context and location combined with creativity and innovation
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Geo-targeting & location based solutions
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Geo-targeting & location based solutions

Location can be strong indicator of consumer mindset and intent. By leveraging locational context, brands can talk to consumers in a way that is relevant to what they are doing at any particular moment, delivering lasting impact.

We have an unrivalled understanding of where consumers are, who they are with and what is around them and use this to deliver targeted, multi-layered campaigns, right down to the hyper-local level.

Detailed understanding of the nuances of local and hyper-local planning
Create impact in target locations to generate standout for brands
Combine tech and data to deliver effective targeting in any environment
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Awards

Campaign | 2019
Ocean | 2019
The Drum | 2019
Clear Channel | 2019

Life at kinetic

Kinetic UK is proud to be an equal opportunity employer. We are committed to embracing positive diversity by creating a fair and inclusive environment for all our people. We are dedicated to building a diverse pool of talent that represents a variety of backgrounds, perspectives, and skills.

Our people are the heart of our business and we invest in their future from the moment they walk through the door.

We work hard to create a positive and fulfilling environment with a strong culture of recognition and reward, believing that great work should be celebrated. Keeping our people learning and motivated ensures they work hard for our clients and strive for excellence in everything they do.