Sightline is GroupM’s advanced programmatic DOOH solutions and technology suite, developed in partnership by Kinetic and Xaxis. It helps you plan, execute, and measure your DOOH campaigns as well as integrate them into a holistic omnichannel programmatic strategy at scale.

The DOOH Difference

The Sightline Global DOOH Survey was conducted by Kantar on behalf of Kinetic and Xaxis with the goal of gaining greater insight into consumer perceptions around Digital Out of Home Media. The 15-minute survey was completed by 11,000 respondents across 11 countries including USA, UK, Italy, Germany, Australia, Mexico, Argentina, Netherlands, Belgium, Singapore, and India.

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%

of consumers said DOOH ads gave them all the information they needed to make a purchase.

%

of consumers said DOOH ads encouraged them to make a purchase right there and then

%

of consumers said DOOH is "quite" or "very" informative.

Sightline Features

Reach and engage audiences in real-world environments with end-to-end, digitally-integrated programmatic out of home media that delivers proven results:

  • Utilize data-driven audience-based planning
  • Tap into premium supply at scale
  • Deploy engaging, intelligent & integrated campaigns
  • Drive measurable business outcomes
  • Achieve greater value for your media investments

increase in store visits

%

increase in purchase intent

%

Lift in site visits

%

increase in brand consideration

%

increase in CTR

%

increase in spontaneous brand awareness

Contact The Sightline Team

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