Kinetic and mSix&Partners have unveiled a spectacular Out of Home (OOH) campaign in support of the highly-anticipated launch of EA SPORTS FC 24, generating a buzz around the rebrand of the iconic football console game.
Full-motion creative featuring some of the biggest names in football, including Erling Haaland &Vinicius Jnr ran on large format screens nation-wide and a domination of London’s fully immersive Outernet, targeting football fans and urban audiences.
The centre-pieces of the campaign saw 3D anamorphic creative run on Piccadilly Lights in central London and two special builds featuring colossal game cases offering an immersive gameplay experience. These unique installations were showcased at Westfield London and the Trafford Centre in Manchester, making EA SPORTS FC 24 an unmissable spectacle.
Liv Roberts, Account Director at Kinetic says “Kinetic are delighted to have collaborated on the EA SPORTS FC 24 launch campaign with EA SPORTS and mSix&Partners. This project exemplifies the incredible breadth OOH can achieve as a medium while keeping creativity at its core.”
Emma O’Dell, Media Lead, Europe at EA SPORTS added, “It’s been a pleasure working with Kinetic on our OOH plans for the EA SPORTS FC 24 launch campaign. We’re bringing the brand-new FC 24 to life through interactive activations that audiences can enjoy across the UK. We’ll be showcasing our incredible players and new game updates – bringing authenticity and innovations to the fans.”
Phil Snelgrove, EMEA Client Lead at mSix&Partners says “The Kinetic team have expertly combined mSix&Partners Global Strategy and EA’s creative vision to create an impactful and visually distinctive campaign in the UK. Working on a re-brand like this is a once in a career opportunity and the team have delivered some incredible work.”
