News and Views
The Year Ahead in OOH: Trends for 2024
An increased desire for real-world experiences, alongside ongoing investment in tech, data and innovation are what will shape OOH in 2024. The channel continues to deliver more reach than any other commercial channel (97% all UK adults weekly). But how can OOH deliver...
Why OOH is essential to inclusive marketing and how it’s being harnessed by minority-owned businesses in a meaningful and sustainable way
At Mindshare’s 2023 Huddle, we hosted a fireside chat with two minority-owned businesses who shared some of the challenges they’ve encountered, and how initiatives by OOH media owners like Clear Channel and JCDecaux are helping to break down some of the obstacles...
M&S Food brings happy, chilled cows to life in 3D OOH billboard
The innovative, live-action billboard was shown on four of the UK’s largest screens, including The Piccadilly Lights site. M&S Food’s live-action, 3D Out of Home billboard brought the chill vibes of happy cows at a Northern Ireland...
Coca-Cola Zero Sugar Launches First-of-Its-Kind, Interactive Augmented Reality Giveaway Campaign
Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ - an innovative AR giveaway and a nationwide DOOH campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar. This trial-driving campaign is the first large-scale two-way...
Kinetic and mSix hit the back of the net with national OOH campaign to support EA SPORTS FC rebrand
Kinetic and mSix&Partners have unveiled a spectacular Out of Home (OOH) campaign in support of the highly-anticipated launch of EA SPORTS FC 24, generating a buzz around the rebrand of the iconic football console game. Full-motion creative featuring some of the...
The World’s Largest 3D OOH Campaign
3D Out of Home at scale: Kinetic and DOOH.com deliver world’s largest 3D OOH campaign for Maybelline New York Falsies Surreal Extension Mascara Kinetic, DOOH.com and EssenceMediacomX have launched a major national 3D Out of Home campaign for Maybelline New York...
Sharing the Wow with the public: lastminute.com’s London Eye
Kinetic, Wavemaker and DOOH.com let the public Share the Wow with innovative digital Out of Home campaign for the lastminute.com London Eye Members of the public were able to share their unforgettable experience at the lastminute.com London Eye on digital screens...
Sustainability is part of Out of Home’s DNA: technology will help us do more
By Joe Sheppard, Sustainability Co-Lead, Kinetic UK Out of Home has an enviable track record in delivering sustainable advertising. And brands that invest in the channel are by default helping to fund myriad of local community and environmental initiatives....
Planning inclusive advertising? You need OOH.
Diversity and inclusion is something that’s talked about a lot. And on top of being the right thing to do, there are valid business reasons to start thinking more about who you're reaching, and perhaps more importantly who you're excluding, when planning and...
The Year Ahead: 2023
Last week we hosted our annual look at The Year Ahead. If you missed it and want to catch up, you can view a recording of the full session here. If you just want the highlights, then keep reading. Despite the current economic climate, the role of advertising hasn’t...
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