Carling launches Dynamic Digital OOH campaign - Kinetic IE
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Carling launches Dynamic Digital OOH campaign
April 6, 2018
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Carling, the official beer of the Premier League, has teamed up with Kinetic and media agency Zenith, to run its new innovative dynamic Digital OOH campaign ‘Play on a Premier League Pitch’. The dynamic, creative campaign, designed specifically to target key Carling audiences, promotes an exclusive competition to play on a Premier League pitch.

To celebrate the Premier League season, digital screens (Social D & Window D) across pubs, restaurants and select retail stores (Shelfies) feature dynamic Digital OOH content. The campaign incorporates live scores from Premier League matches which take place on 30th March & 1st April and 7/8th April. The real-time updates are extracted from a live RSS feed and automatically generate up-to-date scores across the Digital Out of Home network.

As well as the dynamic DOOH campaign, a special 48 Sheet billboard promotes the ‘Play on a Premier League Pitch’ competition. The colourful, soccer-focused creative features a 3D ledge with grass representing a football pitch, while also displaying a large 2D build of a footballer’s right foot resting on a ball, ready to play on the pitch. The striking billboard, located on Drumcondra Road in Dublin, also contains information on how to enter the competition. The special was created by Custodian in association with Eclipse Media.

Brian Nolan, Account Director at Kinetic said “Kinetic is delighted to be working alongside Carling and Zenith to deliver this innovative and dynamic campaign. Broadcasting live Premier League match updates in busy DOOH locations across Dublin and Cork successfully allows us to connect with the right audience at the right location with the right message.” 

The campaign is running from 26th March to 8th April across Dublin and Cork and also features on metropoles, commuter squares, golden squares, bus shelters and bus exteriors formats.

Pictured L-R: Brian Nolan Kinetic, Emma Everard Zenith, Sarah Taylor Wide Eye Outdoor

Ronan O’Hagan, Consumer Experience Manager Molson Coors said,

“Carling is bringing football fans closer to the Premier League action this year like never before through our sponsorship of the best football league in the world.

We are delighted to work with Kinetic on our current campaign which gives football fans a once in a life time opportunity to play on a Premier League Pitch”