We’re excited to announce with Geopath that our US CEO, Michael Lieberman has been appointed Chairperson of the Board of Directors.
Geopath, is a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors.
“I am honored to be selected as Chairperson of the Geopath Board of Directors and am excited to work with the talented group of individuals that make up the Board as we look to drive advanced and flexible measurement that will pave the way for the continued and rapid growth of OOH,” said Michael Lieberman.
As Chairperson, Lieberman will support the efforts underway by Geopath, including the current development of its strategic roadmap for the organization and OOH industry at large, which is expected to be completed by Q1 2022.
“We have an exciting opportunity before us as to amplify the way our medium can help marketers reach their consumers, now and in the future, which is why I am delighted to work closely with Michael and our Board,” said Dylan Mabin, EVP of Operations and Acting President at Geopath. “Their impressive industry experience will bring unique perspectives to our organization and undoubtedly provide invaluable guidance as we look to 2022 and beyond.”
Read more about Geopath leadership and their plans for shaping the OOH industry for the future here.
