Increasing engagement and album sales of Green Day’s new release, Revolution Radio, amongst fans and other punk rock Lovers.
Contextually located street posters and murals prompted our audience to download the CEE app and use it to scan the logo of the album – a burning radio. They were then directed to a mobile game, The Green Day Slot Machine, through which they could win prizes, from an exclusive live track to a concert trip or a Gibson guitar in exchange for their email address.
The campaign garnered over 5K scans and 7K page views in just 2 weeks, across 172 cities in Germany. Plakativ Magazin and Invidis described it as as powerful offline-to-online Innovation.