Apr 18, 2023 | Blog, Home Ticker
Diversity and inclusion is something that’s talked about a lot. And on top of being the right thing to do, there are valid business reasons to start thinking more about who you’re reaching, and perhaps more importantly who you’re excluding, when planning...
Jan 31, 2023 | Blog, Home Ticker
Last week we hosted our annual look at The Year Ahead. If you missed it and want to catch up, you can view a recording of the full session here. If you just want the highlights, then keep reading.  Despite the current economic climate, the role of advertising hasn’t...
Oct 31, 2022 | Blog, Home Ticker
Back in January, we shared our predictions for five top OOH trends in 2022 for the UK. Now, we’ve looked at how these predictions have come to life this year so far, and how brands can continue to make the most of them. Trend one: Access All Areas With the...
Oct 20, 2022 | Home Ticker
Kinetic UK was thrilled to host a panel session at this year’s Mindshare Huddle event themed around ‘the Power of Good.’ It’s a topic Out of Home advertising is well placed to comment on. As the UK public face up to a series of daunting issues including inequality and...
Jul 25, 2022 | Blog, Home Ticker
If you haven’t started making OOH plans for Q4 yet, there’s no time to lose – OOH inventory is in high demand despite the economic woes dominating the news. Our latest Alfresco Life survey from the UK looks at how people are reacting to the cost-of-living crisis, with...
Jul 7, 2022 | Blog, Home Ticker
How brands can take advantage of new tech to make the most of OOHÂ At Kinetic, we believe that Out of Home advertising is the home of creativity. In our report on OOH trends for 2022, we discussed the expected boom of scannable codes thanks to mass audience adoption...
