Kinetic: The Major Takeaways From Mobile World Congress For Marketers | GeoMarketing
Location and contextual data are opening up new ways to reach increasingly connected consumers, said Kinetic CMO Liliana Caro.
Why the Ad Industry Needs to Make Gender Equality a Priority | Adweek
In order to progress, we need to empower women This article was written by our North American CEO, David Krupp, originally published in Adweek on March 30, 2017. Read on Adweek here: https://goo.gl/cNnVwC My mother […]
WPP’s Kinetic Looks for the Next Big Idea With a Pitch Competition at Mobile World Congress | Adweek
Ad agencies are scouting in Spain for innovation This article was written by Marty Swant, originally published in Adweek on March 1, 2017. Read on Adweek here: https://goo.gl/gvdeTF BARCELONA, Spain—As ad agencies increasingly buy or invest […]
4 Things To Know As Out-Of-Home Goes Programmatic | AdExchanger
This article was written by Alison Weissbrot, originally published in AdExchanger on February 15, 2017. Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend […]