Kinetic win at Ocean Digital Creative Competition
We are delighted to have won at the 2016 Ocean Digital Creative Competition. 2 wins and 7 shortlisted campaigns out of just 4 categories was a great result for the agency and a special mention should be made to the Kinetic Active team who drove the awards through.
McVitie’s has won the Interactive category with D.U.N.C.A.N, an interactive robot that will be used to conduct a series of live dunking contests to find out which biscuit has the most staying power. This concept was entered by Kinetic Active.
Warner Brothers takes the international interactive prize for a game featuring Excalibur to mark the release of Guy Richie’s new blockbuster, King Arthur. The campaign will appear across screens in New York, London and Hong Kong.
There were 81 entries in the competition this year. The winners were announced before an audience of 500 at London’s IMAX cinema on Thursday, October 13. They share a £650,000 prize pot to fund their campaigns on Ocean’s screens in the UK and internationally over the next 12 months.
Ocean CEO Tom Bleakley said: “The seventh annual competition has seen a record number of entries and some of the most impressive creative concepts to date. The growth of entries and the scale of the ideas reflects the pace at which digital out of home is evolving as a medium of stature and impact. I can’t wait to see these winning campaigns go live.”
To see all of the 2016 winning campaigns visit www.oceanoutdoor.com/dcc
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