KINETIC ACTIVE WINS 4 COOH AWARDS!

Kinetic Active and partners DOOH.COM emerged clear winners at the Creative Out of Home Awards (COOH Awards) with 4 wins and the Grand Prix for The Sun, Land Rover and Lynx campaigns.

An impressive end to the year on the awards front and great to see the amazing Sun  Tournamental campaign, getting the credit and recognition it deserves.

The Sun worked with Pulse Creative to provide headlines and updates generated in real-time, as Euro 2016 games unfolded in France, updating live as the action developed. http://www.dooh.com/portfolio-item/the-sun/

The Lynx #BiggerIssues campaign used real-time social media insight to power a dynamic national campaign across DOOH, social and display, with the objective of increasing awareness of the fact that suicide is the biggest killer of young men in Britain. http://www.dooh.com/portfolio-item/lynx-calm/

Land Rover’s #Hibernot campaign is about seeing winter differently. Land Rover has been encouraging people to Hibernot, by heading out to embrace the elements rather than staying at home with the heating on! The campaign asked people to enjoy the beauty of winter and share their images using #hibernot. http://www.dooh.com/portfolio-item/landrover1/

The winners are as follows:

Grand prix: Sun Tournamental

Campaign: Out of Home Campaign: Sun Tournamental

Campaign: Digital Campaign: Lynx #Bigger Issues

Campaign Integrated Campaign: Lynx #Bigger Issues

Innovation: Sun Tournamental

The other four commendations includes:

Campaign: Digital Campaign: Sun Tournamental

Digital: Use of Live Updates: Sun Tournamental

Digital: Use of Digital Technologies: Land Rover #Hibernot

Craft: Copywriting: Sun Tournamental

For more details and to see all of the 2016 winning campaigns visit:

http://www.creativeoutofhomeawards.com/creative-out-of-home-awards/creative-out-of-home-awards-2016

 

February 20, 2017

Kinetic launches first automated trading platform for the industry….

Kinetic is launching an automated trading platform, which is bringing together all major out-of-home (OOH) media owners for the first time. The collaboration with Bitposter will offer an integrated trading […]

 read more

February 2, 2017

Kinetic launches KineticX to connect location-based technology start-ups with brands

Kinetic, the global leader in contextually connecting and activating audiences on the move, has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of […]

 read more

January 19, 2017

Piccadilly Lights to undergo a complete transformation

One of the world’s most iconic advertising locations, London’s Piccadilly Lights, will give brands the opportunity to take over the whole site as one screen for the first time. Ocean will […]

 read more